Katie Holmes is the Face of Alterna

During filming Katie told the cameras which Alterna hair products she can't live without. They included Alterna Caviar shampoo and conditioner which helps to moisturise her dry hair especially in the summer months.

Other key products for Katy included the Alterna Nourishing Milk – perfect for applying to damp hair after a shower and Alterna Kendi Oil.

When asked about style Miss Holmes said she is very happy that long hair is coming back into fashion. She uses Alterna lengthening Elixr that is wonderful for hair and prevents breakage. It helps to keep your hair healthy as you grow it out.

Joan Malloy CEO of Alterna said of the partnership:

“Alterna has been hair- care's 'best kept secret' for years, but that is about to change. We're confident that adding Katie's natural beauty, gorgeous hair and creative instincts to our state-of-the-art, results-driven haircare collection will be a game-changing combination."


Behind the Scenes: Alterna Haircare Campaign with Katie Holmes


About the Alterna Caviar Clinical range

The Alterna Caviar range of hair products has been specifically created to cater for those with thinning or fine hair.

The range uses Red Clover Growth Complex which is a mix of ingredients that are exclusive to the Caviar Clinical range of products. 


Red Clover Growth Complex utilises nutrients such as Red Clover extract, Saw palmetto and Nettle Root which help to detoxify the scalp. By eliminating DHT from the hair and scalp the hair follicle can produce thicker strands of hair, giving healthier fuller looking locks.


The range includes the following products:

Caviar Clinical Daily Densifying Foam

Caviar Clinical Weekly Intensive Boosting

Caviar Clinical Daily Detoxifying Shampoo

Caviar Clinical Daily Root & Scalp Stimulator


The Daily Detoxifying Shampoo reduces the levels of DHT and cleans the scalp.

The Daily Root & Scalp Stimulator helps to provide a healthy blood flow to the scalp and encourages hair growth.

The Weekly Intensive Boosting Treatment helps rebuild the hairs natural structure.

The Daily Densifying Foam saves up to 1,300 strands of hair a month, by preventing breakage.


If you're keen to try out the Alterna Caviar Clinical range for yourself then visit our online store to find the latest offers.